OTTAWA – CBC/Radio-Canada says it wants to expand its audience by pitching itself to Canadians who “under-value” its services — or don’t watch, listen to or read its offerings at all.
In its new five-year strategic plan, released Tuesday evening, the public broadcaster says it can’t “afford to rely solely on existing users and fans as confirmation of its value to the public.”
The strategy calls on CBC/Radio-Canada to build up its audience by reaching out to children and youth, newcomers and “non-users or dissatisfied users.”
What value?
