
Some were heavily marketed. Many were championed by critics. Most had star power.
But not one of the 25 dramas and comedies that movie companies released in North American theaters over the past three months has become a hit, certainly not in the way that Hollywood has historically kept score. Some have played to near-empty auditoriums, including “After the Hunt,” staring Julia Roberts; “Christy,” with Sydney Sweeney; and “Die My Love,” featuring Jennifer Lawrence and Robert Pattinson.
“To succeed in theaters today, dramas and comedies must have event status — something truly elevated and special,” said Kevin Goetz, an author of the new book “How to Score in Hollywood,” which looks at film bankability.
Jennifer Lawrence had a recent epiphany stating actors were only succeeding in creating division with their unasked for opinions and that she would personally cease to offer hers.
Left unsaid was the impact alienating half of your potential audience was having on the Box Office.
One thing about AI actors they are unlikely to care much about politics.
