In the past few days, employees of Authentic Brands Group have been seeking out the company’s chief digital officer, Adam Kronengold, to ask him a newly urgent question: Should they start using a new AI tool released by Anthropic to review legal documents?
The company, which has about 600 employees and owns brands including Reebok and Champion, uses specialized software for that task now. But company leaders have encouraged experimentation and embrace of AI in the ranks.
“Everyone feels very empowered to raise their hands and say, ‘Hey, how can we fold this in?’” Kronengold said.
He has told employees he’ll make sure they get access to the new plug-in—but they can keep using the existing software for now.
Envisioning versions of this discussion playing out across corporate America, investors dumped software stocks this week, wreaking widespread losses on companies that sell digital tools and services for human-resources management, productivity, data analysis and other purposes.
Software, another AI frontier victim.
