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Amazon’s Ring axes deal with police tech provider after heated Super Bowl ad backlash: ‘surveillance state’

Amazon’s Ring says it is canceling its video doorbell partnership with police tech provider Flock Safety — following severe backlash over a Super Bowl ad that depicted a “surveillance state,” in the eyes of some critics.

The commercial touted the ability of Ring doorbells to reunite families with their lost dogs using a feature called “Search Party.” Owners can upload images of their lost pets to the app, which will launch the feature and use AI to scan neighborhood Ring cameras for matching images.

No one thought this through? No one said “wait a minute”?

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