Carney government shifts advertising budget to more patriotic messaging
The federal government reallocated its advertising budget after Prime Minister Mark Carney’s new cabinet was sworn in last year, recently disclosed figures show, shifting its priorities to patriotic and economic messages and purchasing pricey television airtime during major sporting events like the Super Bowl and Winter Olympics.
The Treasury Board Secretariat’s proactive disclosure of spending from its central advertising fund for the third quarter of 2025-26 itemizes how advertising resources were distributed across government departments, allowing for comparisons with the first two quarters of this year, as well as earlier fiscal years when Justin Trudeau was at the helm.
