During the Super Bowl, New England Patriots owner Robert Kraft took heat on two fronts: one, for owning the team that lost, and two, for airing an ad that quietly infuriated a large portion of the Jewish community. The commercial depicted a scrawny Jewish teen being bullied at school and finding a “Dirty Jew” sticker on his knapsack, before a tall, black classmate steps in to save him.
The backlash from Jews was sharp and immediate. We don’t need to be cast as victims waiting for a savior, many critics offered. We need to project strength.
He speaks too kindly of the ADL. There has been no change in their efforts.
