CALGARY — Cabinet turned to marketing experts and focus groups to test slogans and logos as Canada’s housing shortage worsened, according to internal records that raise fresh questions about priorities in addressing affordability.
According to Blacklock’s Reporter, the Privy Council Office commissioned nationwide focus groups to gauge which branding concepts would best convince Canadians the government had a plan to fix the crisis.
I bet “Blame it on Trump” was touted as a favourite to win.
