Avi Lewis demands Mark Carney ban stores from using personal info to set prices
OTTAWA—Taking aim at major corporations in his Parliament Hill debut, new NDP Leader Avi Lewis demanded Monday that Prime Minister Mark Carney ban what he called an “unfair” and “downright creepy” practice of “surveillance pricing,” where retailers use data to tailor prices to individual consumers.
With emerging digital tools already under scrutiny from lawmakers and regulators across the U.S., businesses have reportedly been able to hike prices and maximize profits by using artificial intelligence and algorithms to personalize prices based on things like a customer’s search history and demographic information.
