The wristwatch business is always good for a research rabbit hole.
As watchmakers go, Swatch has been one of the most creative. One can now buy a men’s or women’s Swatch for anywhere from $65 to $250, either from thousands of department stores and specialty shops or from online vendors, or even from the 220 official Swatch branded stores all over the world.
Chaotic scenes and fights break out outside Swatch stores across the world with people fighting to get their hands on the new watch collaboration with Audemars Piguet. pic.twitter.com/rhNvnss6KC
— Oli London (@OliLondonTV) May 17, 2026
