Most consumers have heard of shrinkflation. Less quantity, same price. It is highly visible and easy to notice, especially now that everyone carries a smartphone, takes pictures, and collectively compares products online. Consumers have become far more vigilant.
Shrinkflation has long been perceived as a legal, yet deceptive, way to protect margins while quietly reducing value.
But another phenomenon has been unfolding more discreetly, and most consumers barely notice it. It is called “skimpflation.”
