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Bill Gates Spent Years Crafting His Image. Now It’s Cracking.

Bill Gates’s employees have spent years carefully cultivating his image—down to keeping a custom-size mannequin to test his outfits for different days of the week.

A styling group stores troves of neutral tone crew and V-neck sweaters, button-down shirts, slacks and extra pairs of the Silver Lining Opticians “Carbon” glasses at an off-site building, current and former employees said. Once options are selected for public-facing engagements, employees usually send three options for approval by senior staff. The goal: to depict someone calm and approachable, like Mister Rogers.

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