Zeitgeist is a fascinating subject for study, conducive to a number of questions. Here are three. At what point does the culture change? When does the change become undeniable? Does it come from the top down or the reverse?
For players in the entertainment business, these are not abstract questions but crucial monetary ones that will determine the success or failure of their product. They may ignore the warning signs to maintain ideological purity, but they can’t escape the consequences. Then, the ultimate question becomes how badly will they get hit? One answer — badly, but not badly enough to make them reverse course, until they’re thrown out.
