Q “How do you tell if someone is a vegan?”
A: “You don’t have to, they’ll tell you.”
Maybe it’s jokes like that, highlighting society’s stereotypical view of vegans as arrogant virtue-signallers, that have led to a slump in demand for some plant-based alternatives to meat and dairy, as well as a slew of business failures among manufacturers of plant-based food – most recently Heather Mills’s company VBites, which has just announced it is going into administration.
