
Do you eat steak? You’re killing the planet! So say climate activists.
Silly media agree: Vox warns that beef is the “worst thing we eat when it comes to global warming.”

Do you eat steak? You’re killing the planet! So say climate activists.
Silly media agree: Vox warns that beef is the “worst thing we eat when it comes to global warming.”

This is great news: the popularity of veganism and vegetarianism is on a steep decline in the Netherlands, with more people who chose to abstain from meat or animal products now willing to consume it.

SEVEN members of the European Parliament have signed a Declaration that calls upon UN member states to shift their societies to plant-rich diets. It will be presented at the UN climate summit, COP30, which starts in Brazil in eight days. The signatories are Anna Strolenberg and Anja Hazekamp from the Netherlands, Denmark’s Sigrid Friis, Germany’s Sebastian Everding, Jutta Paulus and Maria Noichi, and Luxembourg’s Tilly Metz. JOHN ELLWOOD, TCW’s ace investigative reporter on all things Euro, managed to infiltrate the event that launched the Declaration. This is his report.

Has the menace of veganism finally passed? No more pretending like a plant-based burger is just as good as the real thing. No longer will the barista put oat milk in your coffee without you asking, as if that’s ever been the default option. And, most importantly, no more insufferable lectures from your woke-inclined friends about how that cheeseburger you’re eating is literally burning the planet to a crisp.

The left is eating its plant-based self
This week Billie Eilish served up a reminder of the irritations of veganism. She forced the O2 to go fully plant-based during her six-night run of shows – and the Daily Mail reported that fans, who’d paid £70+ for a ticket to see her, were not happy about the food on offer at the arena. One said: ‘Punters were less than impressed with the vegan options – a mixture of pizzas, cauliflower bits and loaded fries – with more than one asking “Did they run out of meat or something?”.’

An ad for vegan charity Viva! featuring scenes of a human baby being taken from its mother to protest against the treatment of dairy calves has been banned for irresponsible, distressing and likely to cause widespread offence.
The Advertising Standards Authority (ASA) said the cinema ad, which drew on the conventions of horror films, would have been particularly distressing for viewers who had experienced the loss of a child.
The ad, seen in March and April 2025, featured a mother placing her sleeping baby in a cot while a lullaby played before a silhouetted figure suddenly appeared standing over the infant and the room went dark.
A compelling new cinema ad from the UK’s top vegan charity, Viva!, aims to challenge the perceptions of dairy farming by revealing its heartbreaking effects on mothers and their babies.
Viva! is launching a crowdfunding campaign to bring this initiative to life. The money… pic.twitter.com/6hvtbT6FJN
— Vegan FTA (@teamveganfta) February 14, 2025

A festival dedicated to vegans has been declared the ‘Fyre Festival’ of plant-based treats – after attendees claimed the event consisted of long queues, insufficient staff, and lack of water and shade.
Vegandale, which was held on September 14 at Citi Field in Queens, New York, attracted thousands of eager vegans, who descended on the stadium, excited to check out the 200-plus vegan vendors and musical performances.
However, the festival struggled to keep up with the immense crowds, leaving ticketholders fuming after they were forced to wait in line for hours in the heat and struggled to find shade or water.

Vegan activists have vandalised a portrait of the King.
Footage shows two Animal Rising protesters appearing to deface the painting of King Charles, by Jonathan Yeo, with Wallace and Gromit stickers.

The omission of meat-eating reduction from proposals in a UN roadmap to tackle the climate crisis and end hunger is “bewildering”, according to academic experts.
The group also criticised the UN Food and Agriculture Organization’s report for “dismissing” the potential of alternative proteins, such as plant-based meat, to reduce the impact of livestock on the environment.
In a commentary published in the journal Nature Food, experts said the FAO’s failure to include a methodology on how the 120 actions it did support were chosen, or a list of authors, was “concerning and surprising”.
No it’s not bewildering at all. Fake meat sucks.

The plant-based burgers, wraps and pizzas that have appeared on fast food menus in recent years are no healthier than the traditional meat alternatives, a study has found.
The researchers looked at the ten fast food restaurant chains with the most branches in Australia, Canada, Poland, the UK and US.

The launch of Burger King’s Impossible Whopper in 2019 was a ‘pinch me’ moment for longtime vegan advocate Toni Vernelli.
Thirty years before she had campaigned against the company. To see them proudly launch a vegan burger and then commit to a 50% plant-based menu by 2030, showed just how much had changed. It was a sign that things were never going to go back, Vernelli explains. “Like there’s only one way this movement is going.”
First I heard of this nuttinesss.

The year began so optimistically. Veganuary was hailed a triumph with record numbers signing up all over the world – only the Vatican City and North Korea were missing from the list of countries where people committed to a meat-free start to the year.
Pope Francis famously loves a steak, so that was chalked up to a win. It was to be the year when our eating habits would shift, driven by a cost-of-living crisis that was sending meat and dairy prices soaring, coupled with a pressure to eat with one eye on the planet. By March, the plant-based picture was looking altogether less rosy.
First, Nestlé announced it was withdrawing its vegan ranges Garden Gourmet and Wunda from sale in the UK, saying the products were simply “not viable”. In May, it was the turn of British sausage company Heck, which announced it was reducing its range of meat-free products, citing a lack of consumer appetite.

Q “How do you tell if someone is a vegan?”
A: “You don’t have to, they’ll tell you.”
Maybe it’s jokes like that, highlighting society’s stereotypical view of vegans as arrogant virtue-signallers, that have led to a slump in demand for some plant-based alternatives to meat and dairy, as well as a slew of business failures among manufacturers of plant-based food – most recently Heather Mills’s company VBites, which has just announced it is going into administration.

Environmental campaigners are keen to tell us the greenhouse gases emitted by mass animal farming play a significant role in warming the globe. As Greenpeace puts it, “the climate impact of meat is enormous — roughly equivalent to all the driving and flying of every car, truck and plane in the world.”
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