Tim Hortons coffee holds a strange place in the Canadian imagination. Since 1964, their jet-fuel-strong coffee and various sticky-sweet baked goods have powered the nation. It’s the steaming brown cup of rise-and-shine for parents getting up at the crack of dawn to shuttle their kids to hockey practice. It’s the pick-me-up for motorists trundling along long, dull stretches of Highway 401. It’s an integral part of Canadians’ daily routine. Does anyone actually like the coffee? Or the food? Such questions seem immaterial. Good, bad, whatever it is … it’s ours.
Vaguely “Ours”
I hope Dunkin will learn from Tim’s that turning its stores into 3rd World Cheap Labour Dumpsters is not a good look.
