Legacy media faces identity crisis ahead of Trump’s second term

Liberal legacy media outlets are attempting to pivot to the political centre amid declining public trust, shrinking audiences, and tightening margins.

Yesterday, the Los Angeles Times announced that it is forming a new editorial board in an effort to win back trust. “When the President has won the vote of the majority of Americans then ALL voices must be heard,” Pat Soon-Shiong, the outlet’s owner, wrote. “I will work towards making our paper and media fair and balanced so that all voices are heard and we can respectfully exchange every American’s view, from left to right to the center.”

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The Liberal Media Re-Elect Trump

They couldn’t abide him.

And they made no secret of it.

The “they” here is the so-called “mainstream” media – aka in reality the liberal media.

“Him” of course is Donald Trump. That would now be President-elect Donald Trump. A president-elect who won his race in a landslide, winning both the Electoral College and, in a first for a GOP candidate since 2004, the national popular vote as well.

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Jeff Bezos Has a Point on Media Trust, and the Liz Cheney Lie Proves It

Ya can’t make it up.

It seems that wherever one turns in the traditional, mainstream liberal media things are in a mess.

Let’s start with the Washington Post. Here is the centerpiece of liberal media in the nation’s capitol, the place made famous in the day by its coverage of Watergate and the rise to movie celebrity of reporters Bob Woodward and Carl Bernstein.

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Establishment Media Lost Control of Election Narrative

The establishment media’s control over framing the election narrative is “shattered,” Axios’s Jim VandeHei and Mike Allen acknowledged Monday.

The report confirms Gallup polling that shows Americans’ trust in the media is at an all-time low. For years, the media has pushed false narratives that involved Hunter Biden’s laptop story, Russian collusion, the source of the 2020 pandemic, the January 6 investigation, and numerous other hoaxes.


It appears the decision by many papers to abandon the tradition of candidate endorsement was guided at least in part by the market forces hammering the media.

Kamala alone is good reason to take a pass but some owners have decided that in a tough market it no longer makes  sense to alienate a huge segment of the public by reporting your bias rather than the truth.

Jeff Bezos says yes: No One Trusts Journalists and It’s Journalist’s Fault

We must be accurate, and we must be believed to be accurate. It’s a bitter pill to swallow, but we are failing on the second requirement. Most people believe the media is biased. Anyone who doesn’t see this is paying scant attention to reality, and those who fight reality lose. Reality is an undefeated champion. It would be easy to blame others for our long and continuing fall in credibility (and, therefore, decline in impact), but a victim mentality will not help. Complaining is not a strategy. We must work harder to control what we can control to increase our credibility.


Thankfully The Star, a mouthpiece of the Liberal gov’t and the recipient of involuntary tax payer funding, explains that the Washington Post and LA Times are bending the knee in fear of TrumpHitler who surely will silence all critical media! Case closed. Science settled. You are Hitler.

Billionaire owners of Washington Post and L.A. Times are bending the knee to Donald Trump

… The Washington Post and the Los Angeles Times — or more precisely the billionaire owners of those papers — announced late last week that they won’t endorse a candidate in the presidential election now only days away. Both organizations issued statements along the lines of “not telling our readers how to vote.” But it’s not much of a leap to conclude their owners are worried about retribution against their other business interests if they endorse Kamala Harris (as their editorial staffs wanted to do) and Donald Trump is elected.

Oh my … h/t DS

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Star Staff Suffers Mass Hysteria: “Trump’s popularity has risen among Canada’s Conservatives. When should we start to worry?”

Toronto Star Editorial Board

In 2016, Donald Trump was unpopular almost everywhere in Canada. A Mainstreet poll showed a 15 per cent approval rating overall; Abacus showed him losing 80-20 to Hillary Clinton and 82-18 to Bernie Sanders. Predictably, the strongest support for Trump came among Conservative party voters: 39 per cent.
Which was high, but we were all younger then. If you were only half-paying attention, Trump was still a novelty figure: clearly racist, sexist, shallow, narcissistic and all that, but entertaining if you had a certain world view. He wasn’t someone you’d trust with your luggage, much less nukes. But back then some could perhaps argue, how bad could it be?


Here’s a lady talkin bout all them TrumpHitlers at the NYC rally last night!

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Never Mind the Cat-Eating; the Damage to Small Town America is Very Real

Americans have been told by their government and media that disinformation is all around them, and that is not entirely false. One of the corporate media’s favorite tactics for swaying public opinion is to isolate a small part of a story, claim to debunk it, and then to declare the larger point of the story also to be without merit.

We saw a glaring example of this recently with the story out of Springfield, Ohio. The town of less than 60,000 residents between Dayton and Columbus has been swamped over the last few years with more than 20,000 migrants from Haiti. At a townhall meeting in August, residents aired their grievances about the impact of the migrants on the town, including accounts that migrants were catching ducks and cats for the purpose of eating them.

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Media Spin Crime Surge as ‘Crime Is Down,’ ‘Historic Low’

After the Justice Department recently released two reports documenting crime trends in the U.S., the liberal media seized on the less accurate of the two to portray crime as being down in spite of violent crime rates (primarily in Democrat-run parts of the country) actually being up compared to five years earlier. And aggravated assault levels appear higher than they’ve been in decades.

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Media Hawks and Media Naifs’ Dishonesty and Bias

The obvious prejudice shown by debate moderators David Muir and Linsey Davis should surprise no one.

After Tim Burton’s Beetlejuice Beetlejuice grossed $110 million for its opening weekend of haunted-house antics, the week’s biggest carnival-ride shock and exasperation came from conservative media observations about the Donald Trump and Kamala Harris debate. Conservatives are always surprised that mainstream media always display their bias.

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Islamists Are Slaughtering Thousands of Christians But the Media Don’t Tell Us

If 16.2 million Muslims had been displaced in sub-Saharan Africa due to violence by Christians, what would be the level of coverage in a Western news outlet such as the BBC? One imagines it would be quite substantial.

Open Doors, a charity which supports persecuted Christians around the world, is trying to draw attention to the displacement of this number of Christians in the region by Islamist violence. But it faces an uphill task in generating interest in the mainstream Western media.

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The Establishment Media Has Gaslit America for Four Years

Never has gaslighting gone so far, for so long, with such high stakes. Over the last four years, the establishment media has propped Biden up, pushed Biden out, and now it seeks to ram Kamala Harris in.

There is a reason why Americans no longer trust the establishment media. A year ago, Gallup found that just under one-third (32 percent) of Americans had a “great deal” to “a fair amount” of trust that the “mass media” reports “the news in a full, fair and accurate way.” That matched “Gallup’s lowest historical reading, previously recorded in 2016.” At the time, “29% of U.S. adults [had] ‘not very much’ trust, while a record-high 39% register ‘none at all.’” By roughly two-to-one, Americans distrust the establishment media.

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Time Magazine Pays the Price for Lost Credibility

Last week in this space the focus was on Time magazine’s glorification of now Democrat presidential nominee Vice President Kamala Harris.

The point was that the then-current cover of Time – an illustration of Harris that, as noted, presented her as “a cross somewhere between Miss America and a religious icon” – was in reality an illustration of just how the “mainstream media” was thoroughly in the tank for Democrats and the Left in general, and, this election year, Harris in particular.

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STUDY: Networks Deliver Massive Media Honeymoon to Kamala Harris

Since Joe Biden exited the 2024 presidential race four weeks ago, the liberal networks have delivered an unprecedented boost of positive publicity to his successor in the race, Vice President Kamala Harris. Not only has Harris received 66% more airtime than former President Donald Trump, but the spin of Harris’s coverage has been more positive (84%) than any other major party nominee, even as Trump’s coverage has been nearly entirely hostile (89% negative).

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