One problem with telling people to “be themselves” is that they often don’t know who they are. Indeed, many people proclaiming this mantra seem intent on dismantling stable sources of identity, such as family, patriotism, and religion.
Instead of defining ourselves by relationships, place, and faith, we are encouraged to define ourselves by what we want — from sex to consumer goods to entertainment. This reduction of people to bundles of impulses makes them easy to market to, but it does not provide a stable source of identity.
