The hyper-partisans of the cultural hegemony won’t leave Twitter. They need to access its casual users for their strategy to be successful.
With the recent acquisition of the world’s largest social media platform by billionaire Elon Musk, the battle cry of “I’m leaving Twitter” has rapidly spread among the bluecheck caste. The chances of this actually manifesting in any notable number of people jumping ship are next to zero. They aren’t going to move to another site, and they especially will not be moving to the much-touted Mastodon, the domain of basement-bound tech nerds so complex as to be rendered effectively useless to anyone without an MA in Programming.
Indeed, the impossibility of migrating from the Big Tech titans has already played out in the likes of Gab, Parler and Gettr. Social media falls strictly under the economic concept of a natural monopoly, its utility and functionality entirely derived from everyone sharing the same platform to maximise reach and facilitate wider interaction. In the same way there are not many competing railways built along the same routes, there will not be many competing Twitters.
h/t MC
