Federal government advised to pause Twitter ads after mass layoffs at company
A media and marketing agency that is responsible for buying and planning much of the government’s advertising has advised federal departments to pause activity on Twitter, citing mass layoffs at the company.
Cossette, which is the government’s “media agency of record,” issued guidance Friday to “pause activity immediately and monitor the situation over the weekend” due to “unknown continuity plans for moderation” and a “heightened risk of brand safety,” according to an internal document seen by CBC News.
The “heightened risk of brand safety.” Yea right.
