Too many serious institutions are indulging this infantile nonsense.
Many have pinned the beginning of the ‘Great Awokening’ – the transition of the venomous cocktail of extremely niche Tumblr culture and naff identity politics into the mainstream – to 2013. As we move into this 10th anniversary year of raving teenage internet nonsense being taken seriously in the real world by grown adults, perhaps we need a spiritual guide to lead us in our celebrations?
