‘Why does Hershey’s hate women?’: Fans threaten to boycott chocolate maker after it puts a male cross-dresser’s face on its candy wrappers for International Women’s Day

Hours after Hershey’s Canadian brand launched its HER for SHE campaign in conjunction with International Women’s Day, social media activists began calling for a boycott of the iconic chocolate maker.

The ad features trans woman and activist Fae Johnstone as one of the five faces of the campaign. Johnstone and five others will adorn five different wrappers during March.