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Why Woke Companies Deliberately Alienate Their Consumers

Bud Light’s Dylan Mulvaney decision follows a corporate pattern.

I swore I’d never write a column about Dylan Mulvaney.

However, after noticing the recent battle around my third-favorite whiskey (Jack Daniel’s) being heavily advertised in my market by drag queens, I can’t help seeing him as part of a broader phenomenon. Many large American companies, especially the “manly” ones, currently seem almost intent on alienating their primary consumer bases.

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