Bud Light is launching a new advertising campaign designed to show the beer as ‘easy to drink and enjoy’ after two months of backlash over its partnership with transgender influencer Dylan Mulvaney.
Brendan Whitworth, Anheuser-Busch CEO of America, announced that the company would be ‘investing’ to protect their frontline workers’ jobs – highlighting the impact that plummeting sales have had on the brand.
Anheuser-Busch, the parent company of Bud Light has seen its market cap value tank $27 billion following a disastrous team-up with transgender influencer Dylan Mulvaney.
