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Looking back on the Vancouver riot, when social media took public shaming to new heights

On the night of June 15, 2011, Mallory Newton, wearing a Vancouver Canucks scarf, posed for an unfortunate photograph. Standing next to a guy whose face was completely obscured with a black ski mask, she threw up a peace sign and smiled. The ski-mask guy was wearing a t-shirt. “I’m just here for the riots,” it read.

The next day, at work, Ms. Newton could hear her phone blowing up with notifications. That photo, taken downtown during the Stanley Cup riot, had gone viral. Online stones were being cast against Ms. Newton; she had no ability to explain or provide context.

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