The launch of Burger King’s Impossible Whopper in 2019 was a ‘pinch me’ moment for longtime vegan advocate Toni Vernelli.
Thirty years before she had campaigned against the company. To see them proudly launch a vegan burger and then commit to a 50% plant-based menu by 2030, showed just how much had changed. It was a sign that things were never going to go back, Vernelli explains. “Like there’s only one way this movement is going.”
First I heard of this nuttinesss.
