After spending over $10 billion, screwing over corporate partners, hiring and firing talent and a decade of work trying to develop a flagship product for a new, massive market, Apple has killed what could have been its most ambitious product yet: an electric car.
Its death comes with no announcement, for Apple never officially acknowledged “Project Titan” existed, but Mark Gurman of Bloomberg reported Tuesday that its 2,000-person team had been shifted to other projects. But its demise is surprising because Apple rarely gives up on big projects, and because of just how much time and money had been spent on it.
