Fossil fuel ads on the TTC will now face pre-screening
Some fossil fuel advocate advertising will now be pre-screened by TTC staff before it runs on vehicles, as the transit agency takes steps to ensure the groups are making factual claims in their messages to the public.
The TTC board directed staff to review all future advertising from a pair of fossil fuel advocates to confirm the claims they’re making have been independently verified. The board has also asked staff to propose changes to current policies that would allow the city to decline fossil fuel ads if they don’t align with Toronto’s own climate change policy, TransformTO.
The TTC is in dire financial straits so it makes sense to strangle ad revenue on the say so of a few fear mongering ideologues.
