Canadian Armed Forces recruitment ad featuring all-white cast sparks debate over DEI policies

CALGARY — A new recruitment advertisement from the Canadian Armed Forces (CAF) featuring an all-white-male cast is drawing attention online.

While supporters are praising its tone, critics are questioning the message it’s sending after years of the military pushing Diversity, Equity and Inclusion (DEI) policies.

Looks like a cutscene. Feels like a calling.

This is where strength and determination meet discipline and action. This is the CAF. This is what it looks like when a country shows up. Learn more and apply now: https://t.co/N1iSNObW1W pic.twitter.com/GP4rhNju3M

— Canadian Armed Forces (@CanadianForces) March 9, 2026