Who is Linda Yaccarino, Twitter’s ‘superwoman’?
Ad sales executive Linda Yaccarino commands widespread respect in the industry. Will that be enough at Twitter?
Why would someone want to leave a plum post as head of advertising at one of America’s biggest media companies to take a chance leading Twitter, a social media platform with a spotty business record and an infamously mercurial owner?
Marketing veteran Lou Paskalis, who has known Linda Yaccarino for more than two decades, has a theory.
“She’s someone who really likes to be superwoman,” he says, describing her as fierce, shrewd and ambitious. She would jump at the chance, he says, “to step in… and say, ‘I can fix this'”.
I bet she approves of the Bud Light and Target groomer campaigns.
