The Washington Post reported that last week that President Joe Biden coined the new phrase during a speech, adding that the president and his advisers spent six months on a research project to rebrand Trump’s 2016 campaign slogan, “Make America Great Again,” as an insult to his supporters and Republicans in general by adding the term “ultra.”
But the term has since been reappropriated by conservatives and the former president’s supporters as a term of endearment, essentially rendering the phrase moot in terms of political capital for Democrats.
