Google is testing its controversial new ad targeting tech in millions of browsers. Here’s what we know.

Today, Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads. A switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web. A random set of users have been selected for the trial, and they can currently only opt out by disabling third-party cookies.

Although Google announced this was coming, the company has been sparse with details about the trial until now. We’ve pored over blog posts, mailing lists, draft web standards, and Chromium’s source code to figure out exactly what’s going on.

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‘ABSOLUTELY INSANE’: Torba Blasts Facebook’s Plan To Partner With Government On Vaccine-Verified Facebook Profiles

Zuckerberg described the new program in glowing terms, stating, “It lets you easily show your support and tell people that you’ve been vaccinated. And we’ll show you in News Feed your friends who have put up this profile frame.”

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‘This is communism’: Lara Trump says big tech wants to ‘forget her father Donald existed’ after Facebook took down their interview

Lara Trump slammed Instagram and Facebook removing her posts talking about her interview with Donald Trump, saying this happens ‘in communist countries.’

‘It’s so crazy,’ she said of the tech media companies’ decision. ‘Today it is Donald Trump. Tomorrow it could be you.’

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Big Tech Censorship Is a Big Deal: We Need a Smarter Framework for Protecting Free Speech

Recently, we’ve witnessed unprecedented efforts on the part of Big Tech monopolies to coordinate the censorship of conservative political views. Just recently, Amazon Web Services, Google, and Apple conspired to boot the conservative-friendly social media app Parler off the web. And every day, more stories emerge of conservatives and Christians who find their social media accounts suspended, banned or otherwise censored for voicing their views.

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Big Tech Thinks You’re An Idiot Child Who Can’t Govern Yourself

Last week, YouTube removed videos of former President Donald Trump’s speech at the recent Conservative Political Action Conference, citing violations of its rules about “misleading election claims” under its “presidential election integrity” policy.

Also last week, Ebay blocked all sales and purchases of the half-dozen Dr. Seuss books recently deemed unfit for children because they allegedly “portray people in ways that are hurtful and wrong.” Amazon blocked access to a documentary about Supreme Court Justice Clarence Thomas.

Twitter suspended the account of former House Speaker Newt Gingrich. Facebook continued its purge of QAnon-linked accounts, which began back in October. And the cable network TCM announced a program to reframe classic films like “Breakfast at Tiffany’s,” “The Searchers,” and “My Fair Lady,” which it considers “problematic” and “troubling.”

That was just last week.

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Abbott Moves to End ‘Un-American’ Big Tech Censorship: ‘Soon to Be Illegal in Texas’

“I am joining [state Sen. Bryan Hughes] to announce a bill prohibiting social media companies from censoring viewpoints,” Abbott revealed on Twitter.

“Too many social media sites silence conservative speech and ideas and trample free speech,” he asserted.

“It’s un-American, Un-Texan, & soon to be illegal.”

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