Anheuser-Busch has fired back at Dylan Mulvaney’s claims she was left high and dry in the aftermath of their disastrous campaign with the transgender influencer.
The beermaker, which has taken a $20 billion hit since its partnership with Mulvaney sparked a nationwide boycott, responded to the allegations Thursday after the influencer posted a lengthy video blasting the company for doing nothing to help her as she faced online torment.
The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
Bud Light is serving as an official sponsor of the Toronto Pride parade, where video footage shows naked men standing around and riding bicycles in clear view of children attending the event.
The footage, captured by Beth Baisch of the Post Millennial, shows dozens of attendees riding past a large cheering crowd. The fully naked bikers, some covered in paint or tattoos, wave back at the crowd. One naked man high-fives an onlooker while another peddles a recumbent bike with a gold blow-up swan adorned around his neck.
Some of Bud Light’s problems could be permanent, according to an analyst in a new note about the beleaguered brand in the wake of a boycott over its partnership with Dylan Mulvaney.
“We believe recent underperformance implies a permanent reduction in ABI’s U.S. business,” Deutsche Bank analyst Mitch Collett wrote for Barron’s, referring to Anheuser-Busch InBev, the parent company of Bud Light. “Our proprietary survey data suggests these headwinds are likely to fade even if we do not expect the U.S. business ever to fully recover from its current challenges.”
Bud Light just ended two months of social media silence with a new online ad designed to win back boycotting customers by portraying them as “bumbling fools,” according to one Twitter critic, and as “buffoon-ish whites,” according to another.
The beer brand’s sales have plummeted almost 30% since a brief social media campaign featuring he-who-shall-not-be-named, followed by ham-fisted reversals.
In a viral video, Instagram influencer Bri Teresi takes aim at cans of Bud Light, using a semi-automatic rifle to express her dislike for the beer.
“Go woke, go broke,” Ms Teresi warns before opening fire on the cans. Ms Teresi had taken her cue from the country singer Kid Rock, who weeks earlier produced a video of him shooting Bud Light cans with a submachine gun.
The protests are part of a conservative reaction to the brand’s seeming support for transgender influencer Dylan Mulvaney, who had shown off a personalised can of the beer in a social media post sponsored by the company.
Bud Light off-premise sales have continued to see sustained contractions compared to the same time last year, as the beer brand suffers its worst decline in year-on-year volumes since its brief partnership with transgender influencer Dylan Mulvaney brought on calls for boycott.
The latest tracking figures by Nielsen IQ, provided to Newsweek by Bump Williams Consulting, show that in the week ending June 10, Bud Light sales volume—the number of units of beer sold—was 30.3 percent lower than in the same week in 2022, the largest such drop since the week ending April 1.
Thousands of Catholic demonstrated gathered outside Dodger Stadium on Friday to protest the team’s “Pride Night” celebration, where they plan to honor the anti-Catholic group, the Sisters of Perpetual Indulgence.
DODGER STADIUM-The “Sisters of Perpetual Indulgence” are recognized for Pride night to a mostly empty audience.
Two Dodgers fan nearby begin loudly booing after they’re announced: pic.twitter.com/OO6NT5RIc8
— Savanah Hernandez (@sav_says_) June 17, 2023
The depths of woke depravity …
You can’t be fucking serious he repeatedly raped and killed a mother and a child. Fuck you @ACLU for calling this male rapist and murderer a woman. https://t.co/ariKpOfHYU pic.twitter.com/jSHgZXZpLC
— Shay 🌈🌸✨ (@ShayWoulahan) June 16, 2023
Reaching deep into the Hillary Clinton playbook, Bud Light wants to counter the controversy over replacing men with some creepy guy who likes to put on makeup and speak in a high voice, with a “listening tour”.
Bud Light is launching a new advertising campaign designed to show the beer as ‘easy to drink and enjoy’ after two months of backlash over its partnership with transgender influencer Dylan Mulvaney.
Brendan Whitworth, Anheuser-Busch CEO of America, announced that the company would be ‘investing’ to protect their frontline workers’ jobs – highlighting the impact that plummeting sales have had on the brand.
Anheuser-Busch, the parent company of Bud Light has seen its market cap value tank $27 billion following a disastrous team-up with transgender influencer Dylan Mulvaney.
Bud Light has lost its position as the best-selling beer in the US after facing a boycott, new figures show.
In the four weeks to 3 June sales were down by almost a quarter, according to consulting firm Bump Williams.
Some drinkers in the US stopped buying Bud Light after transgender influencer Dylan Mulvaney showed off a personalised can of the beer.
It means Modelo Especial has taken the top spot, with 8.4% of US beer sales by value in the period.
Bud Light sales continued to plunge as the nation’s No. 1 beer brand continues to lose share to runner-up Modelo Especial — but its sister brands are beginning to recover from the disastrous marketing partnership with Dylan Mulvaney.
Sales of Bud Light dropped 24.4% in the week ended June 3 — slightly worse than the 23.9% decline over the previous week which had included steep discounting over the Memorial Day holiday weekend, according to data from Bump Williams Consulting and NielsonIQ.
Demand for Bud Light has “plummeted” since the brand became embroiled in controversy over a promo with transgender influencer Dylan Mulvaney, according to the founder of a mobile bartending company.
“There has been a ‘significant shift’ in consumer preferences,” Catarina Tucker, the founder of Barnastics, told Fox News Digital. “Bud Light, once a popular option, is no longer capturing the attention or enthusiasm of event organizers and attendees.”
The Walt Disney Co. was hoping 2023 would mark a rebound over its disastrous 2022. But six months into the year, Disney is dealing with a new string of embarrassing failures and controversies that threaten to further erode its formerly sterling reputation.
Target shareholders took a beating again on Friday, with the big-box retailer’s stock falling 3.26%.
The backlash from the Pride controversy coincides with the stock losing over $15 billion in market value since mid-May.
Shares plummeted to $126.99 when the market closed after eclipsing $161 just last month after a third Wall Street firm downgraded the shares on concerns over slowing sales.
