Now EVERYBODY Hates Bud Light

Our deeply divided nation is reunited at last! We cannot agree on whether dismembering children in the womb is a monstrous crime or a basic human right. We can’t agree on whether men can become champion female swimmers. We certainly will never agree on whether a jaw-droppingly corrupt kleptocrat deep in the throes of dementia should even have gotten near the Oval Office. We argue over whether the Founding Fathers were slaveowners to be despised or visionaries of freedom to be revered. But there is one thing we do agree on: we all loathe Bud Light.

Many years ago due to a strike I found out that I drank my favourite beer out of habit and move on I did.

OOPS.

Bud drinkers may be discovering that as well.

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Anheuser-Busch CEO FINALLY disavows Dylan Mulvaney Bud Light partnership and says ‘it was not a campaign’ after firm sent letter to retailers blaming an outside ad agency for approving it ‘without management awareness’ as sales crash 26%

The CEO of Anheuser-Busch has unceremoniously disowned the disastrous Dylan Mulvaney stunt – insisting it was ‘not a campaign’ as a letter to retailers says it was ‘just one can’.

Global boss Michel Doukeris addressed the mass backlash over working with trans influencer Mulvaney, 26, for the first time in an earnings call with investors on Thursday.

Doukeris told investors there is ‘misinformation’ spreading on social media about the company’s team-up with Mulvaney, according to Fox Business.

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Bud Light to give a FREE case of beer to every wholesale employee as it begs for forgiveness after Dylan Mulvaney fiasco

Bud Light has resorted to handing out free beer as the brand’s efforts to squash the backlash to its Dylan Mulvaney deal become increasingly desperate.

Bosses have also promised to boost marketing spending and ramp up ad production after an industry expert said Bud’s ‘compass is completely broken’ over its failure to deal with the fallout.

Sales of Bud Light are in free fall after its disastrous partnership with Mulvaney, 26, which was announced in March. The controversial trans influencer was sent a can with her face on it to celebrate a year since she transitioned from male to female.

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Bud Light is at risk of losing its status as the top-selling beer in the US, industry expert says – as sales tumble 26% amid Dylan Mulvaney backlash

A beer industry expert has said that Bud Light is in danger of losing its status as the country’s top selling beer, if sales of the product continue to plunge in the wake of controversy over the brands partnership with trans influencer Dylan Mulvaney.

Weeks after the controversy first emerged, in-store sales of Bud Light were down 26 percent from one year ago for the week ended April 22, according to industry data reported by Beer Business Daily.

While Bud Light is still the best-selling beer brand in the country, if parent company Anheuser-Busch can’t reverse the decline in sales, ‘then Bud Light is in serious trouble this year,’ industry expert Bump Williams told the St. Louis Post-Dispatch.

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Barbara Kay: Woke Dylan Mulvaney campaign was destined to be a Bud Light failure

Bud Light’s partnership with TikTok celebrity influencer Dylan Mulvaney may go down in history as the most devastating own goal in marketing history.

Partnering with celebrity influencers was nothing new for Budweiser. So their VP of Marketing, Alissa Heinerscheid reckoned it could work for a beer with declining sales that, in her view, required a less “fratty” image. Since Bud Light had already proven itself supportive of LGBT causes, Heinerscheid had no reason to believe that the choice to partner with the “365 days of becoming a girl” celebrity would backfire. But, on April 1, when Mulvaney posted a photo of a custom-designed gift from Heinerscheid: a can of Bud Light with Mulvaney’s face on it, Budweiser’s troubles began. Heinerscheid is now on indefinite leave,  a second other senior executive would soon follow.  

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Bud Light to spend ‘heavily’ on marketing blitz after Dylan Mulvaney disaster

Bud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with transgender influencer Dylan Mulvaney — and the company is promising beer distributors there won’t be another screwup, The Post has learned.

At a closed-door meeting this week in Washington, DC, Anheuser-Busch executives told US beer distributors they will “spend heavily on the brand after spending fell off a cliff last year,” Benj Steinman, editor of Beer Marketer’s Insights, told The Post.

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Bud Light pours plummeted in thousands of bars and restaurants after Dylan Mulvaney backlash – with nearly 3,000 locations serving 6% less of the beer

Bud Light – The Beer Of Sexual Mutilation Fetishists

The number of people ordering Bud Lights at bars and restaurants across the country have plummeted in the weeks following the company’s partnering with Dylan Mulvaney.

Between early to mid-April, Bud Light’s pours were down 6 percent at 3,000 locations, according to research by tech company BeerBoard.

In comparison, between March 18 to April 1 – the two weeks before the transgender influencer partnered with the beer company – Bud Light had actually outperformed in its category by 15 percent.

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Why Woke Companies Deliberately Alienate Their Consumers

Bud Light’s Dylan Mulvaney decision follows a corporate pattern.

I swore I’d never write a column about Dylan Mulvaney.

However, after noticing the recent battle around my third-favorite whiskey (Jack Daniel’s) being heavily advertised in my market by drag queens, I can’t help seeing him as part of a broader phenomenon. Many large American companies, especially the “manly” ones, currently seem almost intent on alienating their primary consumer bases.

Link fixed.

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Former Anheuser-Busch exec says firm is ‘wrong’ to think cross-dresser controversy will go away

A former Anheuser-Busch (AB) executive says the firm is ‘wrong’ to think that the controversy surrounding Dylan Mulvaney’s paid partnership with Bud Light will go away because conservative customers won’t forget the fiasco.

Anson Frericks claimed that counting on people to forget about the incident which sparked widespread fury on April 1 is the ‘wrong bet to make’.

He appeared on Fox & Friends Weekend on Fox News Sunday to discuss reports that Bud Light’s marketing vice president Alissa Heinerscheid has taken a leave of absence following the incident.

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DeSantis threatens to build a PRISON next to Disney as payback for trying to strip his powers: Florida Governor ramps up Reedy Creek war and refuses to let ‘corporate kingdom’ serve ‘as its own government’

Florida Gov. Ron DeSantis on Monday threatened to build a state prison next to Walt Disney World as payback for the company’s attempt to circumvent the authority of his oversight board.

The Republican governor ramped up his war against the Magic Kingdom by declaring the state legislature, controlled by his party, will void Disney’s legal maneuvering that effectively stripped his new oversight board of authority over the company.

And he promised more crackdowns to come next week as he rains down war on theme park giant in order to keep Mickey, Minnie and company from living happily ever after.

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‘Woke Alerts’ warn of products with left-wing agenda after Bud Light furore

American shoppers are being offered “woke alert” text warnings about products pushing a perceived left-wing agenda, as part of a conservative backlash to Bud Light’s partnership with a trans influencer.

The text notification system is being set up by conservative advocacy group Consumers’ Research in response to widespread right-wing anger over the light beer brand’s partnership with TikTok personality Dylan Mulvaney.

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Anheuser-Busch exec offers flat apology following Bud Light’s Dylan Mulvaney backlash

Bud Light – The Beer Of Sexual Mutilation Fetishists

Anheuser-Busch’s top executive on Friday offered an apology flatter than a day-old Bud Light as the beer giant reels from the backlash over its sponsorship deal with controversial transgender influencer Dylan Mulvaney.

“We never intended to be part of a discussion that divides people,” Anheuser-Busch InBev CEO Brendan Whitworth said.

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Conservative dad launches new anti-woke beer after blasting Anheuser-Busch for using ‘mentally deranged freak’ Dylan Mulvaney to ‘market perversion to little children’

Conservative dad and beer drinker Seth Weathers has launched his own beer brand in the wake of Bud Light’s controversy over transgender influencer Dylan Mulvaney.

Weathers, the founder of conservative lifestyle brand Freedom Speaks Up, previously succeeded in his attempt to sell millions of dollars of ‘Let’s Go Brandon’ wrapping paper to blast Joe Biden.

This time around, MAGA dad Weathers has launched a product called ‘Conservative Dad’s Ultra Right Beer,’ which caters to the beliefs of the faction of consumers that Bud Light has now alienated by using Mulvaney to push its booze.

h/t xc

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